Hamburger-serving fast food restaurants named Jollibee

In the Philippines, the term junk food is pretty much linked with the Jollibee brand.  It took more than simply one man for it to become that way, but all it took to start was a person name Tony Tan Caktiong.  The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China.  In 1975, Tony began his entreprenuerial journey with simply two two ice cream parlors in Cubao, Quezon city. 

despite his success with the ice cream parlors, Tony didn’t stop there.  He looked around the world and saw the kind of success chains like McDonalds were having.  Rather than opening a franchise for an existing fast food chain like Burger King or Wendy’s, he made a decision to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978. 

Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people.  Rather than trying to learn everything from scratch, Tony traveled to the united states to learn the tricks of the trade from the already established chains such as McDonalds.  By implementing these proven business practices back in the Phlippines, Tony’s difficult work commenced to repay when his business started to rapidly expand.  The division of Jollibee Philippines really makes an attempt to serve the specific wants of the Filipino people and its culture by focusing its product development as well as its marketing and advertsing to target the unique and normal Filipino family. 

Today Tony Tan Caktiong serves as a success story and an inspiration for entreprenuers around the globe.  This was solified in 2004 when Tony was voted the entrepreneur of the Year by Ernst & Young.  The boss man of Ernst and Young, James S.  Turley claimed,’These awards are about celebrating global entrepreneurship and the will to repeatedly innovate and expand.  Tony’s story is a really inspirational one, on both these counts.  We are delighted he has been selected to receive this year’s award.’.

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